The Craft Corner

UFO Beer Releases Pineapple Year-Round

It’s island time! The daring minds behind UFO Beers have brewed a new juicy, refreshing, golden unfiltered offering inspired by the tropics: UFO Pineapple. Available year-round, this wheat beer has a luscious burst of tropical flavor that makes an escape to paradise that much easier! UFO Pineapple is on shelves – and on tap – now.


“Pineapple is the perfect flavor to help you slow down, relax, and take some time to escape,” says Victoria Kidder, Brand Manager for UFO Beers. “Our newest flavor adventure is a celebration of all things bright and sunny, and UFO Pineapple’s sweet and satisfying drinkability makes it the perfect new year-round beer for us.”


As if the tropical taste wasn’t enough, UFO Beers is also literally transporting two lucky winners to Hawaii. From March 1 through April 15, consumers can visit ufobeer.com for a chance to win a trip for 2 to Hawaii. Grab that sunscreen, a bathing suit and a can of UFO Pineapple and imagine that sweet, sweet tropical vacation adventure in Hawaii. This special prize package includes a 4-day, 3-night trip to Hawaii for two, including airfare and lodging, transportation to and from the airport and a $500 gift card for incidentals.


UFO Pineapple is the latest “flavor adventure” in the UFO Beers lineup, which includes other year-round unfiltered wheat beers like UFO White Ale, UFO Raspberry and UFO Hefeweizen, and fresh seasonal flavors like UFO Winter Blonde and UFO Apricadabra. A new UFO website chock-full of info about UFO Beers, along with mouth-watering food and cocktail recipes utilizing UFO Pineapple, is available at www.ufobeer.com.

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