The Craft Corner

Schell’s Brewery Gives Back with Firebrick for Firefighters Campaign

August Schell Brewing Company, the oldest brewery in Minnesota and the 2nd oldest family-owned brewery in the country, has rolled out “Firebrick for Firefighters” campaign to help raise money for local fire departments where the award-winning Schell’s Firebrick Vienna-style amber lager is sold. Consumers can help give back by simply enjoying a pint of Schell’s Firebrick at your local bar. $10 will go back to local fire departments for every keg that is consumed in 2019. August Schell released the following statement on their website below. Cheers to a great cause!

Schell’s Brewery is pleased to announce their program to help raise money for local fire departments all over the Midwest. Kegs of Schell’s Firebrick will be rolling out of the back of delivery trucks and into local bars where patrons can stop by their local establishment for a pint of beer. With every keg that is emptied for the remainder of 2019, $10 will go to support the local fire departments.

Participating liquor stores will also be donating to the cause with the fire helmet program. Patrons will be able to donate a dollar, or another amount of their choosing, write their name on the fire helmet, and funds will go to support their local fire department.

This donation is Schell’s way of thanking the hardworking men and women who put their lives on the line to help others. Each fire department has a strong community presence which is why each dollar raised in every community will stay there. Stop by a participating location and help by raising a “Firebrick for Firefighters” today.


August Schell Brewing Company specializes in brewing quality craft beer and boasts a proud heritage of nearly 160 years of continuous family ownership. Schell’s is the oldest brewery in Minnesota and second oldest family-owned brewery in the United States. It became the largest brewery in Minnesota during 2002 with the acquisition of Grain Belt Beer. From innovative German brews to award-winning American lagers, the Schell’s brewing process begins and ends with quality-crafted beer.

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