The Craft Corner

Schell’s Award Winning Oktoberfest Returns for the Fall

The August Schell Brewing Co., the second-oldest family-owned brewery in the country, has released its most popular seasonal for the fall celebration. Schell’s Oktoberfest has arrived!


Schell’s Oktoberfest is a Märzen that is true to German tradition, it is only brewed once a year to celebrate the fall harvest. The perfect balance of Pale, Munich, and Vienna malts create its toasty backbone.


To add to the festive nature of the season, Schell’s Brewery has brought back their “When the Keg Blows, the Boot Goes” promotion. Kits complete with banners, pennants, coasters, posters and two authentic German boot glasses are available at local bars where Schell’s Oktoberfest is sold. When the keg blows, the lucky patron purchasing the last glass will receive their Oktoberfest beer in the boot mug and the glass is theirs to keep.


If the beer wasn’t enough to get you to dust off your lederhosen, get ready for Schell’s Oktoberfest on the brewery grounds on October 12th, 2019. A large fest tent covers the parking lot with live bands playing festive music throughout the day. Lederhosen clad servers rush liter mugs of Oktoberfest beer through the crowds to Stammtisch (reserved) tables where thirsty festers sing and dance the day away. Tour guides lead groups of visitors through the historic grounds and into the brew house for a look inside the brewing process. The sounds of singing and clinking mugs fill the Schell’s Brewery grounds from 10:30-5. Admission to the Schell’s Oktoberfest grounds is $10. IDs are required for beer purchases.

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