All Things Beer

Ring in the New Year with Miller Lite Free Rides

The Original Light Beer is once again teaming up with Metro Transit and J.J. Taylor Distributing to help Twin Cities residents and visitors celebrate New Year’s Eve safely. Miller Lite Free Rides® will be available on all Metro Transit routes on Sunday, December 31, beginning at 6 p.m. until 3 a.m.


For the 30th year, MillerCoors is helping consumers enjoy New Year’s Eve responsibly by offering Miller Lite Free Rides nationwide. Since its inception, the Free Rides program has provided more than 5.5 million people with a safe ride home and has been an important part of MillerCoors commitment to preventing drunk driving.

“As a company, MillerCoors believes drunk driving is preventable. For the past 30 years, we’ve remained committed to making sure consumers can enjoy Miller Lite and New Year’s Eve responsibly,” said Diane Wagner, alcohol responsibility manager for MillerCoors. “Through continued partnerships with Metro Transit and JJ Taylor Distributing, the Free Rides program helps Twin Cities residents and visitors enjoy the holiday season while providing a safe and free transportation alternative.”

Since 2011, Miller Lite has helped more than 225,000 Twin Cities residents and visitors find a safe ride home during the holidays and local events on New Year’s Eve.

“Taking Miller Lite Free Rides on Metro Transit is a great way for Twin Cities residents and visitors to enjoy New Year’s Eve,” said Brian Lamb, Metro Transit General Manager. “We encourage celebrators to plan ahead and stay safe by letting Metro Transit be their designated driver, courtesy of Miller Lite.”

As part of the 2025 Global Goals MillerCoors developed in partnership with Molson Coors, MillerCoors aims to implement impactful programs to prevent drunk driving in every market where beer is sold. Designated driver and safe ride programs like Miller Lite Free Rides are critical components of meeting that goal.

“We’re excited to team up with Miller Lite once again to offer consumers safe and convenient transportation alternatives to driving on New Year’s Eve,” said Billie Jo Smith of J.J. Taylor Distributing.

Free Rides will also be offered on New Year’s Eve in Chicago; Dallas; Denver; Milwaukee, WI and Phoenix. For more information, visit MillerLiteFreeRides.com.

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