All Things Beer Industry News

Miller Lite Helps New Year’s Eve Partygoers Celebrate Responsibly with Free Rides

For the eighth consecutive year,the Original Light Beer is partnering with Metro Transit and J.J. Taylor Distributing to help residents and visitors celebrate New Year’s Eve safely. Miller Lite Free Rides will provide safe and free rides on all Metro Transit routes starting at 6 p.m. on Monday, December 31 until 3 a.m.   

Last year marked the 30th anniversary of the Free Rides program which has provided more than 6.4 million people in 27 communities with safe ridesas part of an ongoing commitment to helping consumers Celebrate Responsibly®.


“Miller Lite believes that the only way to ring in the New Year is to do so responsibly,” said Diane Wagner, alcohol responsibility manager for MillerCoors.  “Through our partnerships with Metro Transit and J.J. Taylor Distributing, we are making sure that beer drinkers in the Twin Cities have a range of options to get home safely and prevent drunk driving.”

Miller Lite Free Rides has provided more than 245,000 safe rides to residents and visitors of Twin Cities since the program began locally in 2011.

“Metro Transit’s partnership with Miller Lite encourages residents and visitors of the Twin Cities to celebrate one of the biggest nights of the year responsibly,” said Metro Transit General Manager Brian Lamb.  “Metro Transit’s bus and train operators are all proud to be your designated drivers this New Year’s Eve.”

“Through our partnership with Miller Lite, we’re proud to kick off the new year by providing free, safe and convenient transit to the Minneapolis-St. Paul community,” said Billie Jo Smith of J.J. Taylor Distributing.

As part of the 2025 Global Goals MillerCoors developed in partnership with Molson Coors, MillerCoors aims to implement impactful programs to prevent drunk driving in every market where beer is sold. Designated driver and safe ride programs like Miller Lite Free Rides are critical components of meeting that goal.

Free Rides will also be offered on New Year’s Eve in Chicago; Dallas; Denver; Phoenix; and Milwaukee. For more information, visit MillerLiteFreeRides.com.

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