All Things Beer

Crispin Cider Co. Releases New Slim Can Variety Pack

Crispin Cider Co., known for its portfolio of ciders made with fresh-pressed apples and pears, continues to innovate with the debut of a new variety pack of 12 oz. slim cans, available now. Among the featured flavors are portfolio staples Crispin Rosé and Crispin Brut, along with a delicious new flavor, Crispin Pearsecco.

According to recent Nielsen data, pear-flavored ciders were up 120 percent and prosecco wines were up about 10 percent over the 52-week period ending Dec. 22, 2018. With both flavors thriving in their respective categories, Crispin identified an opportunity for its latest new flavor: Crispin Pearsecco. Crispin Pearsecco is a marriage of pear-based cider with a bubbly prosecco taste, offering a unique, crisp, yet dry taste. Beginning in late spring, the new Pearsecco flavor will also be offered in stand-alone slim can six-packs.

“The release of Crispin Rosé was our first venture into wine-inspired ciders at the forefront of the rosé trend last year,” said Danielle Rappoport, director of ciders, Mexican imports and flavored malt beverages. “Both prosecco and pear-inspired beverages have seen strong growth in recent years. With the new Pearsecco flavor, we are continuing to appeal to cider and wine drinkers alike with yet another rendition of our fresh and modern take on cider.”

The slim can variety pack, designed with convenience and sophistication in mind, contains ciders perfectly suited for a wine glass. Fan favorite, Crispin Rosé, is crafted with rose petals and hibiscus for a smooth, floral taste and clean finish; and Crispin Brut – an existing flavor with updated packaging – is a crisp and refreshing cider that finishes extra-dry and tart like a brut champagne.

“We have a great-tasting lineup of ciders in our portfolio, and we want to give new and existing drinkers the opportunity to sample them in a convenient way,” said Rappoport. “Our sleek, eye-catching slim cans are perfect for grabbing-on-the-go, entertaining and enjoying during countless outdoor occasions.”

Crispin will support the launch of its new variety pack with a robust, 360-marketing campaign, including public relations, out-of-home ads, a large social campaign with notable influencer partnerships and paid social media spend.

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