The contest is now closed.
It’s ugly sweater season. And for the fifth consecutive year, Miller Lite is all in. The beer brand this holiday season is releasing a record nearly half-million pieces of branded collectible knitwear into the market, aiming to have a little fun during the most wonderful time of the year.
Anchored by its fun and festive ugly holiday sweater, Miller Lite and The Next Pint have partnered to prize (1) ugly sweater, (1) holiday beanie, (1) pair of holiday socks, (1) holiday scarf and (2) holiday beverage wraps. Scroll down to learn more and enter to win.
“This is hands down one of Miller Lite’s favorite annual programs, and each year we refresh our design and add new items to keep the program interesting,” says Allison Wallin, marketing manager for Miller Lite. “This year, we’re especially excited about the program’s evolution because it will help us bring ‘It’s Miller Time’ to life during the holiday season. Our holiday sweater is a symbol of Miller Time, and wearing one means you’re confident and comfortable being yourself and connecting with family and friends over a beer.”
The brand this year also is extending its holiday program to its packaging. Aluminum pints of Miller Lite and its packaging will carry the knitwear theme, with the Lite logo and “It’s Miller Time” slogan accompanied by holiday trees, reindeer and snowflakes – all of which look like they’ve been cross-stitched into the brand’s white cans.