The Craft Corner

Award Winning Schell’s Bock Returns with Fresh New Look for a Limited Time

The August Schell Brewing Co., the second-oldest family-owned brewery in the country, brewer of Schell’s and Grain Belt, have released the award winning Schell’s Bock for a limited time with a fresh new look, plus the release of 12oz cans!


Schell’s Bock is a dark-amber colored beer with a rich flavor and robust malt character that is commonly consumed during the coldest winter months. Schell’s Bock is fermented slowly and lagered longer to ensure a smooth finish. Kick bock and enjoy a cold one!


Bock is also the inspiration of Schell’s Bock Fest taking place at the brewery on March 2nd, including the infamous search for the Seven Bocks of Winter. Legend has it that if all seven Bocks are found, winter will release its icy grip, which, as most Minnesotan’s know, is time come by March! Drink a Bock and help beckon warmer weather! Every year over 5,000 festers make the annual pilgrimage to the Schell’s Brewery for a day outdoors filled with music, dancing and great Schell’s beer. Don’t miss out on this one-of-a-kind event!

About August Schell Brewing Company
August Schell Brewing Company specializes in brewing quality craft beer and boasts a proud heritage of 158 years of continuous family ownership. Founded in 1860 in New Ulm, MN, Schell’s is the oldest brewery in Minnesota and second oldest family-owned brewery in the United States. It became the largest brewery in Minnesota when the company acquired Grain Belt Beer in 2002. From innovative German brews to award-winning American lagers, the Schell’s brewing process begins and ends with quality-crafted beer.

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